On The Road Again - Calling all Bridal Stores

Photo Credit: LemonLimeLlama

Our amazing sales team will be on the road again to show stores our Spring 2012 Collection! If you own a bridal store and you would like to see our new collection we would love to hear from you! We will be happy to pass on your contact information to the sales team who handles your area so they can make an appointment with you. Personal appointment times do fill up and each rep can only spend so much time in each location so, you know the saying, the sooner the better! We will also be showing our Prom Collection in Atlanta this month and all of our dress collections in Las Vegas and Chicago! 

If you are a bride and you have a favorite store you are working with and would love to see them carry our line of dresses - let us know! You are our eyes and ears out there and we love getting recommendations from our friends and fans!

Contact us today!

What is the Borrow a Bonny Program?

Let's say you have been checking out our website and found a dress you absolutely love! You find a local retail store using our Store Locator feature and call them to ask if they have the dress you found and you get a "No, sorry we do not have that style". What happens next? You think your search has to start over? NOPE! We have a program called Borrow a Bonny and this program was designed just to remedy this situation! Over 12 years ago we came up with this program to help our stores and our brides! At any given time, we have 300+ current styles in our collections! Of course, it would be our dream to have every one of our dresses in every single retail store but, it's just not possible!

Essence Style 8112 from the Fall 2011 Collection

So, how does this program work, you might be asking. Well, the first step is to know about this program - which is why we tell our brides and our stores about it. The next step is contacting us to find out what we have available in this style. We try to find your size and color and if we have it we ship it out to the store. If we do not have your specific color and size we still try to accommodate you - we can send the next closest size or we always have our sample dress available. Our sample sizes are size 6 or 8 in the regular dresses and size 16w in our Unforgettable Plus Size Collection.

Style 123 from the Bonny Classic Collection - Fall 2011

There is a fee involved for using the Borrow a Bonny program. In the beginning, we always charged the stores a shipping and handling fee and often times the store would not charge the customer. They would order the dress, get it into their store and then never hear from the customer again! Some stores didn't want this to happen so, they stopped using the program and we didn't want that to happen! This is such a great program for our stores and brides! So, we figured the best way to deal with this was for the stores to charge the bride the shipping and handling - that way the bride had an investment - it showed she was A. a serious buyer and B. that she would come back to see the dress. This worked successfully and it has been the way the program has worked for the past 11 years!

Style 1114 from our award winning plus size collection, Unforgettable - Fall 2011

Each store does decide how to use this program. Our suggestions are just guidelines. The Borrow program and the fee can vary from store to store so, we do suggest that you talk with your local Bonny Bridal retailer and ask questions! Because our research has shown this program to be an overwhelming success (most brides who see the dress in person love it even more!) we do suggest that our retail partners credit back the fee to the customer - as a gesture thanking them for their businesses. Also, there is always that slim chance that the dress is not the one! This is very rare, but, it has happened. We think it's nice that the bride still be able to have a store credit towards any other item in the store (or maybe to use to bring in another dress she loves!) Only 1 dress is shipped at a time using the Borrow program.

Style 2122 from the Bliss Modest Collection - Fall 2011

We hope this explains the Borrow a Bonny program in more detail! Like we said, this has been a program we have had a HUGE amount of success with for over 12 years! Most brides want to be able to see the dress before they buy - and we get that! We strive to make programs like this - to help you! We are always open to new ideas, too! If you think we can make this program better, please leave a comment below! Have you used this program? Leave a comment! Let others know your experience with it! We value all your comments and opinions!

Sneak Peek! Spring 2012

As you know, we have wrapped up 10 amazing days shooting our Spring 2012 Catalog. The Spring line is always larger - for many reasons. Some stores only like to buy one season and with Spring they get more to choose from. Also, the dresses will not ship to stores until January 2012 - which means that they are getting new merchandise....just at the time the bridal season kicks off! Our Spring Collection also includes all the dresses from our Mystique Collection - dresses for prom, homecoming, winter/spring formals and really....any special occasion! So, here are the Sneak Peeks for Spring 2012 we have released (some you may have seen...some are totally new!)

Sizing: Every collection, which the exception of Unforgettable Plus Size, is available

 in sizes 2 - 32. Unforgettable is cut in Women's Sizes: 16w - 32w

Bonny Classic Collection: I suppose one could call it our answer to Catherine's dress. This gown was already in production, prior to the Royal Wedding, but having a comparison to her gown could never be a bad thing! It was a beautiful, timeless dress. We love that lace, a staple in wedding gown designs, will be seeing a surge, thanks to the Duchess of Cambridge. This gown, which features an all lace back with covered buttons is  made of dotted swiss tulle and Alencon Lace. The lovely sash is featured in the color Antique on this Ivory gown. This gown will be in our Bonny Classic Collection as style 213

We will have a selection of dresses we are debuting this season called Bonny Informals. These gowns are perfect for an informal wedding, beach wedding, boat wedding, 2nd wedding or really just a fun wedding where the big, ball gown formal dress is just not what you are looking for. An early favorite is style 218 - it's shown in dramatic Ivory and Black. We have BIG PLANS for this lovely dress so, stay tuned!

Unforgettable....oh how we love this Collection! It is our award winning plus size collection and this year we have continued to give our curvy brides the dresses they have asked for. Oh yes, we listen to you (always!). We love the feedback from our brides because, when it comes to plus size brides they know what looks good - where you should emphasize and where you should minimize. Elegant, stylish dresses that accentuate your body. As soon as you put them on you know your wedding day will be unforgettable!

Of course White and Ivory will always be the main colors in bridal gowns but, sometimes a little color goes a long way. Let us introduce you to "Copper" our gorgeous color fit this gown perfectly! This dress is AHHHH-MAZING! Take a chance...try it in this beautiful color, we know you will be just as smitten as we are!

Another special collection we have is Bliss. The Bliss collection started off as a simple, modern line of modest dresses but, recently the entire concept of Bliss took off! Being modest was chic and stylish and the dresses needed to be too. Brides flocked to this collection because it was what they were looking for...and so much more! Stylish, young and affordable! We knew that the modest community had different needs and we met them - allowing the sleeve length and necklines to be changed to accommodate different religious requirements was not a problem! Brides found their perfect Bliss for their big day!

Couture. Elegant. Daring. Different. These are just words but, when you bring them together you have a bridal collection that says high fashion - it is Essence....

Next up....a sneak peek of Mystique Prom...

Sneak Peek - Spring 2012 - Unforgettable Plus Size Collection

We love sharing sneak peeks with you from our collections! Today, we wanted to give you a look at a gown that will be available in our Spring 2012 Collection (in stores January 2012). This gown is made from iridescent taffeta. The featured color is called "Copper" - for the bride who is a little daring! It will also be available in White and Ivory:

Visit us on the web at http://www.bonny.com or join our amazing community of brides on Facebook: http://www.facebook.com/bonnybridalgowns

Bonny Bridal Launches New Website!

We've got some BIG news today!

Our new website has finally launched! Check it out and let us know what you think.

Our completely new and improved website is LIVE after months of preparation. The new site features many useful tools, such as an interactive chat feature, better search features: you can now search by:


SILHOUETTE
WAIST 
NECKLINE
BACK 
SLEEVES
FABRIC 

We have also changed the way you can view the dresses - you can view all on one page, there is a zoom feature and also we have added an interactive catalog! 

We invite our friends and fans to sign up for our promotions and contests! Be the first to know about what is going on! You will find a newsletter section, a re-designed "About Us" and so much more! 

For our retailers: We are still working on improvements to your area! We have listened to your feedback and we are making things a lot easier for you! Stay tuned for more information. 


This was a huge undertaking and we know there are bound to be some kinks to work out - so if you notice something please make sure you let us know...we value your feedback and have tried really hard to create the website you all have been asking for so, we hope you love it!

Check out the new and improved Bonny Bridal today!

 http://www.bonny.com

Bonny Bridal and Amanda's Collection in Conway, SC are joining forces with Brides Across America!

We were contacted by one of our valued retail partners, Amanda's Collection in Conway, SC, and she told us about their store participating in the Brides Across America Wedding Gown Giveaway. The event, in her store, will be taking place on: Monday, July 11 – 10:00 am – 6:00 pm and Tuesday, July 12 – 10:00 am – 6:00 pm. Amanda's asked us if we could help out - and of course we said "YES!" We support our troops and their families 100%. Amanda Roof, owner, was quoted as saying, “I am thrilled and honored to be a part of such a worthwhile community service project. It is a great way to give back to those who risk their lives for our country every day. Making happy brides is what we do… helping so many in two days will be truly rewarding!” and we couldn't agree more - which is why, when asked, we immediately stepped up and donated gowns from our award winning plus size collection, Unforgettable for her store to giveaway! 

The store is located at :

328 Main St

Conway, South Carolina 29526

You can can download the application here for Amanda's store. Gowns will be given on a 1st come, 1st serve basis and you MUST PRE-QUALIFY for the gowns! You can contact the store at (843) 248-3277 for more information! To find out more about the program and how you qualify, click here! 

Retire List: Effective June 30, 2011

Each season we need to retire dresses from our collections to make room for the new styles coming in! We have our retire list ready and we want to make sure everyone knows about it - just in case your favorite dress is scheduled to be retired! We get emails from brides all the time saying "I have had my eye on this dress for years and now I don't see it on your website" - we do what we can to locate retired dresses for brides through our network of retail stores but, it's always best to make sure you get the dress you love by ordering through your local retail store! So, effective June 30, 2011 the following gowns will be retired. Special orders will be honored up to July 15, 2011:

Essence: 8002, 8005, 8006, 8007, 8806, 8906, 8907, 8908

Bonny: 011, 014, 015, 018, 020, 024, 025, 028, 029, 030, 035, 039, 047, 048, 049, 050, 051, 638, 641, 703, 823, 911, 924, 936, 937, 943

Unforgettable: 1000, 1001, 1003, 1005, 1006, 1007, 1008, 1012, 1013, 1015, 1017, 1019, 1020, 1710, 1900, 1902, 1905, 1911, 1918

Bliss: 2000, 2001, 2002, 2003, 2006, 2007, 2008, 2010, 2013, 2014, 2022, 2718, 2803, 2915

Quinceanera: 5000, 5001, 5003, 5004, 5005, 5006, 5010, 5013, 5015, 5016, 5803, 5814, 5913, 5914

Special Occasions: 7000, 7001, 7003, 7005, 7009, 7012, 7013, 7015, 7016, 7018, 7019, 7020, 7021, 7022, 7024, 7025, 7027, 7028, 7036, 7038, 7042, 7725, 7810, 7906

Dresses that flatter your body shape: Apple or Inverted Triangle

Today, we wanted to continue our discussion on body shapes and more importantly which dresses look best on your body shape! We started this series on the rectangular shape. If your body shape is an Apple, also referred to as an inverted triangle, you will have a larger torso and broad shoulders. You will have slimmer legs and hips in proportion to your upper body. Again, we would like to state that every body is different and while we are given these shapes as a guide, not every body will fit 100% within these guidelines. 

So, what dresses will work with an Apple shape? Scoop neckline or a V-neckline will work perfectly on this shape! These necklines make the torso appear longer and therefore slimmer! You should also try to find a dress with minimal details on the top (very little beading or lace detail). If you have a lot going on, on the top half of the dress, that is where the eye will automatically focus. 

This is style 1022 from the Unforgettable Collection. We like this dress for an apple shape. The V-neckline is perfect! The beaded detail has a criss-cross pattern which will give the waist line some definition and then the gown finishes off with a A-line skirt. 

Here are two Bliss styles (style 2722 on the left and style 2817 on the right) that would also work well with the apple body shape. Both have scoop necklines and also have shirred waist lines. These two styles are more narrow at the top and then have some flare toward the bottom - these dresses even out the body and give illusion of a balanced shape.

The Fall 2011 Collection is HERE! Brand New Wedding Gowns for Fall Weddings: Unforgettable Plus Size Collection

Our entire Fall 2011 Collection can now be seen on our website: http://www.bonny.com! Once upon a time...full figured, curvy brides had a hard time find wedding gowns that made them look and feel truly amazing. Not today. Today, brides of all shapes and sizes walk down the aisle...feeling confident, sexy and glamorous! The Unforgettable plus size collection follows all the latest trends. This award winning collection has been designed with fuller figures in mind - the bust line is cut longer, the arm holes higher and wider and boning in the bodices. Brides are not "one-size-fits-all" and we recognize this - and you have too, which is what makes this line truly Unforgettable...

Style 1111

Style 1112

Style 1113

Style 1114

Style 1115

Style 1116

 Style 1117

  

Style 1119

Style 1120

 Style 1121

Style 1122

Kate's Wedding Gown: Gorgeous Lace

What an amazing vision it was - seeing Kate Middleton for the first time gave us goose bumps! We were anticipating her gown for so long and it didn't disappoint. She managed to pull off a modern look (deep V-neckline) and yet remain modest at the same time (traditions)! We love lace and it will always be synonymous with weddings. Queen Victoria wore a lace veil on her wedding day in 1840, brides fell in love with the look and copied her. When we issued a sneak peek look at dresses for our Fall 2011 Collection all of our friends and fans loved the look of style 121 from the Bonny Classic Collection. 

If you saw any pictures from the recent bridal runway shows you might have noticed that lace was already making a new statement in the Fall 2011 designer collections. Ours is no exception! We have a few gorgeous lace offerings for our brides such as style 1112 from the Unforgettable Collection:

Our Essence collection has a soft, flowing lace covered strapless gown that comes with a little lace caplet (especially handy if your church requires covered shoulders!). We are pleased to offer this sneak peek look at style 8106

Every bride is a princess on her wedding day. We have the best job in the world - designing and making dresses that will make you feel like a princess...thank you for allowing us to share our visions with you!